You might assume bag charms are for kids, but think again! Ever since luxury fashion brands embraced the fun novelty keyring charm, their popularity has skyrocketed with grown-ups and let’s not forget the Labubu, the cuddy toy doll that’s now being sold for thousands thanks to the trend sweeping the world. In fact, searches for Labubu are up 200% on LTK this week, and the craze shows no signs of slowing down.
High-end fashion houses such as Louis Vuitton, Prada, and Fendi have released bag charms in recent years – turning them into quite the status symbol, proving that it’s an easy way to get the designer look but for a fraction of the price.
The nostalgic fashion accessory can even offer functional elements, with mini pouches and AirPods holders proving popular with adults and teenagers alike.
Bag charms are a great way to update your tote or your laptop bag, and shoppers find themselves swapping them between bags, matching the vibe of their outfit. I love the idea of adding a cherry charm to your handbag, and rocking a red sweater to go with it.
How I chose the best bag charms
I searched the internet for chic and stylish bag charms for adults. I scoured the designer websites and the more affordable high-street brands.
© Leanne BayleyBest bag charms
Labubu Monster
© PopmartEditor’s Note:
The Labubu is the most talked about bag charm right now, with Kim Kardashian and Olivia Atwood both super fans. If you can get your hands on one (it’s near impossible!) then well done you.
Amuseables Jellycat Pair of Marshmallows Bag Charm
© Jelly CatEditor’s Note:
Jellycat is a brand that kids absolutely love, but that doesn’t mean grown ups can’t love it too. While some of the bag charms on the website are a little bit child-like, this marshmallows bag charm is a little more grown up. If you squint…
Coach Cherry Bag Charm
© CoachEditor’s Note:
Bag charms are back! Demand for bag charms is up by more than 200% compared to the year before. Coach plays a part in this – the brand launched a dinosaur mascot called Rexy and it immediately sold out.
Aspinal of London Flower Bag Charm
© Aspinal of LondonEditor’s Note:
Aspinal of London sells this bag charm on a tote bag, but it also sells the flower charm keyring separately as well. This is a good ‘grown up’ option for a keyring bag charm.
Accessorize Cherry AirPod Bag Charm
© AccessorizeEditor’s Note:
The cherry sweet phone charm keyring will keep your earphones safe (and close by), it’s designed in cream faux leather with an embroidered cherry design on the front.
Mac Jacobs The Nano Leather Tote Charm
© Mac JacobsEditor’s Note!
This 100% leather bag charm injects just the right amount of spring to your look.
Loewe Anagram Bag Charm
© LoeweEditor’s Note:
If you’re after a designer bag charm, Loewe is a popular choice thanks to the fashion pack on Instagram. Style this with your most chic outfit.
Marks & Spencer Heart Bag Charm
© Marks & SpencerEditor’s Note:
Marks & Spencer has launched bag charms and they’re proving so popular they’re mostly sold out. Thankfully this gorgeous cream studded heart bag charm is available, but be sure to snap it up quick.
New Look Faux Leather Bag Charm
© New LookEditor’s Note:
New Look’s bag charm is giving us major designer vibes, but for a real steal.
H&M Heart Bag Charm
© H&MEditor’s Note:
Calling all fashionistas. This bag charm from H&M would be a fabulous addition to your wardrobe. Style with your coolest ‘fit.
Inspire Monogram Initial Keyring and Perfume
© NextEditor’s Note:
Perfume on the go? Yes please. This personalised bag charm will have you smelling great everywhere you go.
Mango Mini Purse Keychain
© MangoEditor’s Note:
This is a mini purse and will keep all your cards safe and secure.
Editor’s Verdict
This edit has convinced me to shop for a bag charm. I like the novelty charms that are out there – the Coach cherry bag charm is an instant winner, but I also love the elegant heart-shaped charm at Marks & Spencer. It will all depend on your budget but you can get some affordable options out there.