Global Growth:
Pop Mart has experienced significant global growth, expanding its presence to more than 30 countries across Asia, Europe, North America and South America.
The company boasts a network of more than 500 stores, more than 2,300 robot shops, and e-commerce channels, employing about 5,500 people worldwide.
The company’s success can be attributed to its innovative IP strategy, which involves collaborations with renowned artists and designers to create unique and collectible toy designs.
This has fostered a global culture of collecting random boxes, a phenomenon that has gained significant traction in Thailand.
In the third quarter of 2024, Pop Mart reported strong growth, with year-on-year revenue increasing by 120-125%. Foreign revenue grew by an impressive 440-445%. The company has set an ambitious revenue target of US$1,390 million for 2024.