From Loewe to Fendi, these whimsical designer bag charms will jazz up any bag with a fun touch
By now, the bag charm trend is all but inescapable. What began as a nostalgic revival of Jane Birkin’s iconic style on TikTok has quickly taken over the high-fashion runways, with some of the world’s most coveted luxury brands like Miu Miu, Coach, Fendi, and Balenciaga hopping on the bandwagon over the past few seasons.
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It’s safe to say that it won’t be going anywhere anytime soon, and we’re fully on board. After all, how you choose to decorate yourself is not only a reflection of your identity but also a celebration of your uniqueness—and what’s a celebration if you’re not having fun? If anything, the resurgence of this trend serves as a reminder that there are just about a million ways that we can express ourselves with fashion. So, let your imagination run wild and express yourself! It’s all about curating a visual narrative of who you are, and your bag is just another canvas for you to tell your story, one charm at a time.
The best part is, you can accessorise your bag with literally anything, and with various brands releasing their own takes on the trend, we’re spoiled for choice. If you’ve finally decided to join in on the fun but don’t know where to start, we’ve curated a selection of our favourite bag charms to help you get started.