Apr 24, 2025
Chinese trend-toy maker Pop Mart has announced a price increase for its popular Labubu character in the US and is relocating more production to Vietnam. This strategic decision comes as the ongoing tariff tensions between the US and China continue to pressure profit margins. For more details, see the original report.
The Beijing-based company is set to launch Labubu 3.0, a vibrant collection of seven figurines inspired by Norse mythology, globally on Thursday. In mainland China, the new collection will be priced at 99 yuan (US$13.50), matching the resale price of previous versions. However, in the US, consumers will experience a price jump to US$28, up from US$22 for the previous series, as Pop Mart aims to safeguard its margins, according to a report by Jefferies.
Richard Lin, chief consumer analyst at SPDB International, noted that Pop Mart is positioned as a high-end toy brand overseas, primarily targeting adult buyers. “Given this context, it has significant leverage in setting its prices,” Lin stated. He also mentioned that Pop Mart might consider increasing prices on existing collections if tariffs significantly impact costs. “Otherwise, the company won’t be able to cover the additional expenses,” he added.
Data from the IndexBox platform indicates that the toy market is experiencing shifts due to geopolitical tensions, with companies like Pop Mart adapting their strategies to maintain profitability.
Source: IndexBox Market Intelligence Platform
This report provides an in-depth analysis of the toy market in China. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.
Product coverage:
Prodcom 32401100 – Dolls representing only human beings Prodcom 32401200 – Toys representing animals or non-human creatures Prodcom 32401300 – Parts and accessories for dolls representing only human beings Prodcom 32402000 – Toy trains and their accessories, other reduced-size models or construction sets and constructional toys Prodcom 32403100 – Wheeled toys designed to be ridden by children (excluding bicycles), dollsProdcom 32403200 – Puzzles Prodcom 32403920 – Toy musical instruments and apparatus, toys put up in sets or outfits (excluding electric trains, scale model assembly kits, c onstruction sets and constructional toys, and puzzles), toys and models incorporating a motor, toy weapons Prodcom 32403940 – Other toys of plastics Prodcom 32403960 – Toy die-cast miniature models of metal Prodcom 32403990 – Other toys n.e.c.
Country coverage:
Data coverage:
Market volume and valuePer Capita consumptionForecast of the market dynamics in the medium termTrade (exports and imports) in ChinaExport and import pricesMarket trends, drivers and restraintsKey market players and their profiles
Reasons to buy this report:
Take advantage of the latest dataFind deeper insights into current market developmentsDiscover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.
In this report, you can find information that helps you to make informed decisions on the following issues:
How to diversify your business and benefit from new market opportunitiesHow to load your idle production capacityHow to boost your sales on overseas marketsHow to increase your profit marginsHow to make your supply chain more sustainableHow to reduce your production and supply chain costsHow to outsource production to other countriesHow to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION
Making Data-Driven Decisions to Grow Your Business
REPORT DESCRIPTION
RESEARCH METHODOLOGY AND AI PLATFORM
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY
A Quick Overview of Market Performance
KEY FINDINGS
MARKET TRENDS
This Chapter is Available Only for the Professional Edition
PRO
3. MARKET OVERVIEW
Understanding the Current State of The Market and Its Prospects
MARKET SIZE
MARKET STRUCTURE
TRADE BALANCE
PER CAPITA CONSUMPTION
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCT
Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition
PRO
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
BEST-SELLING PRODUCTS
MOST CONSUMED PRODUCT
MOST TRADED PRODUCT
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES
Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition
PRO
TOP COUNTRIES TO SOURCE YOUR PRODUCT
TOP PRODUCING COUNTRIES
TOP EXPORTING COUNTRIES
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS
Choosing the Best Countries to Boost Your Exports
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TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
TOP CONSUMING MARKETS
UNSATURATED MARKETS
TOP IMPORTING MARKETS
MOST PROFITABLE MARKETS
7. PRODUCTION
The Latest Trends and Insights into The Industry
PRODUCTION VOLUME AND VALUE
8. IMPORTS
The Largest Import Supplying Countries
IMPORTS FROM 2012–2024
IMPORTS BY COUNTRY
IMPORT PRICES BY COUNTRY
9. EXPORTS
The Largest Destinations for Exports
EXPORTS FROM 2012–2024
EXPORTS BY COUNTRY
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS
The Largest Producers on The Market and Their Profiles
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PRO
LIST OF TABLES
Key Findings In 2024
Market Volume, In Physical Terms, 2012–2024
Market Value, 2012–2024
Per Capita Consumption In 2012-2024
Imports, In Physical Terms, By Country, 2012–2024
Imports, In Value Terms, By Country, 2012–2024
Import Prices, By Country Of Origin, 2012–2024
Exports, In Physical Terms, By Country, 2012–2024
Exports, In Value Terms, By Country, 2012–2024
Export Prices, By Country Of Destination, 2012–2024
LIST OF FIGURES
Market Volume, In Physical Terms, 2012–2024
Market Value, 2012–2024
Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2024
Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2024
Trade Balance, In Physical Terms, 2012-2024
Trade Balance, In Value Terms, 2012-2024
Per Capita Consumption, 2012-2024
Market Volume Forecast to 2030
Market Value Forecast to 2030
Products: Market Size And Growth, By Type
Products: Average Per Capita Consumption, By Type
Products: Exports And Growth, By Type
Products: Export Prices And Growth, By Type
Production Volume And Growth
Exports And Growth
Export Prices And Growth
Market Size And Growth
Per Capita Consumption
Imports And Growth
Import Prices
Production, In Physical Terms, 2012–2024
Production, In Value Terms, 2012–2024
Imports, In Physical Terms, 2012–2024
Imports, In Value Terms, 2012–2024
Imports, In Physical Terms, By Country, 2024
Imports, In Physical Terms, By Country, 2012–2024
Imports, In Value Terms, By Country, 2012–2024
Import Prices, By Country Of Origin, 2012–2024
Exports, In Physical Terms, 2012–2024
Exports, In Value Terms, 2012–2024
Exports, In Physical Terms, By Country, 2024
Exports, In Physical Terms, By Country, 2012–2024
Exports, In Value Terms, By Country, 2012–2024
Export Prices, By Country Of Destination, 2012–2024