They’re hairy, puckered and a little demonic. And yet, Labubu are featured on the most expensive bags of the moment.
Labubu: the pop comforter of desecrated luxury
Halfway between kawaii plush and quirky gri-gri, Labubu are seducing the fashion world. Created by Kasing Lung and then produced as figurines by Pop Mart, these mischievous-looking creatures have become the most sought-after charms of the moment. Their success? An aesthetic as strange as it is endearing, against the tide of quiet luxury, carried by pop icons such as Lisa and Rosé from Blackpink, Dua Lipa, Rihanna and Amelia Gray.
Their design recalls a hybrid between a grumpy rabbit and an endearing gremlin, as if sprung from a forgotten anime. The result: we hang them on designer bags as a pop counterpoint to the rigor of premium silhouettes.
A trend between mystery and collection
The principle? Each Labubu is sold blind, in a closed box. Buyers never know which version they’re going to get. This strategy fuels collector’s fever, fueled byunboxing videos on TikTok and Instagram. The phenomenon is reminiscent of Sonny Angel or Smiski, but with a grittier twist.
Accessorizing accessories: second-degree chic
Why a €10 charm on a €10,000 bag? Because the Labubu embodies luxury that can be played down. Their presence acts as a visual wink: even celebrities on private jets can display a zany totem. They evoke childhood, deliberate dissonance and the pure pleasure ofbeing off-code.
Labubu aren’t just cute: they disrupt convention. What if, in 2025, the real style statement was not to make one?
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