We have officially reached Labubu fever pitch, and it is both adorable and absolutely unhinged. A now-viral Instagram video has sent netizens into a spiral after revealing that one girl has taken her love for the bizarrely cute Labubu doll to couture levels. Yes, we are talking custom. stitched. outfits for a doll barely the size of a pencil case.
Labubu doll craze bChinese fund manager who drops liquor stocks to ride Gen Z’s emotional spending wave | Credit: X/labubusera
When dolls need drip: Enter Labubu couture
The video, shared by the Instagram handle s4nh4r, shows what appears to be a tailor (lovingly dubbed masterji) measuring a Labubu doll with the same seriousness usually reserved for bridal lehengas. The woman behind the camera claims that her sister commissioned actual tiny clothes for her doll. The tailor, stoic and committed, takes those miniscule measurements like he is dressing a royal. Needless to say, the internet lost it.
Watch the video here.
“This generation is beyond cooked” – netizens react
With over 117K views in just five days, the video has sparked a comment section meltdown of epic proportions. One viewer remarked that their own tailor now casually styles their cat from leftover fabric, once shocked, now fully committed to feline fashion weeks. Another said it was “endearing” to see how genuinely the tailor was taking his craft, even for a doll the size of a snack bar.
Chinese fund manager rides Labubu Doll boom | Credit: X/labubusera
Others were simply done. One user declared, “This generation is beyond cooked,” while another joked that the tailor has probably seen so much, he does not even blink anymore. And honestly? They are probably right.
Someone else demanded answers: “Where are the final outfit pics?! We want the Labubu fashion show!” And honestly, SAME. If you are going to launch a doll-sized clothing line, the least you could do is give us a runway moment.
Where can you get the viral creepy Labubu doll in India? } Credit: Instagram/lalalalisa_m
Dolls, drip and the drama we live for
In a time where the internet has seen it all, from pet birthday parties to AI boyfriends, this video hits the sweet spot of bizarre, wholesome, and 100% meme-worthy. Whether you think it is a little much or absolutely iconic, one thing is clear: Labubu dolls are not just toys anymore, they are fashion icons.
So next time you see your tailor, maybe bring your doll too. Just in case.