Labubu, originating from Kasing Lung’s 2015 book, saw its annual revenue reach $418 million in 2025, with some individual dolls selling for $170,000. The franchise boasts a remarkable 726.6% annual growth rate.
Its core demographic is 60% female, predominantly 25-34 years old are driving significant sales across Southeast Asia and the U.S.
Over 300 unique toys are available via Pop Mart, with individual blind boxes fetching over $28 and rare editions commanding up to $2,000 on resale markets.
In this article, I will provide you with all the details of Labubu, including its current market status, popularity, sales, and presence in both online and physical marketplaces. Let us get right into it!
Top Labubu Statistics — Key Takeaways
Created by Kasing Lung in 2015 for an illustrated book series, Labubu is now sold by Pop Mart and has achieved $418 million in global sales in the first half of 2025 alone.
Over 60% of Labubu buyers are female, mostly aged 25–34.
Labubu is also known as Lafufu, but it is a duplicate or fake version of the original Labubu.
More than 300 Labubu Toys are available on Pop Mart.
People spend over $22,895 on Blind Boxes to get a secret Labubu original.
The most expensive Labubu doll sold at auction on June 10, 2025, was for $170,000.
Labubu Statistics By Demographics
60% of Labubu site visitors are female. (Source: Statista)
Southeast Asia recorded the highest 41.4% of global Labubu sales.
Moreover, it is interesting to note that 30% of Labubu’s revenue is from outside China. (Source: KrAsia)
Labubu Sales By Region & Countries
From the $1.8 billion global sales, approximately $420 million was from the International market excluding China. (Source: CNN US)
The results below are for the first half of the year for Labubu, which is reported to have made $189 million in the first half of 2024, broken down by region and country for you:
Source: KrAsia
*H1: Is the first Half of any year.
Labubu USA Stats
As of 2025, approximately 75% of searches for Labubu were conducted in the United States.
The Hawaii region searched more for Labubu.
Here is a table of states and regions in the U.S., which shows the Labubu search interest over the past 12 months in 2025.
Source: Google Trends
*Search Index: Search index is a number from 0 to 100 that shows how popular something is when people search for it online. Higher numbers mean more people are searching.
Last year’s report shows that people from other countries, especially from California, Nevada, Texas, and Hawaii, searched for Labubu dolls the most. (Source: CNN)
Labubu Popularity In 2025
As of 2025, People spent around $22,895 on ‘Blind Box’ Purchases, according to CNN. However, this does not end here; Labubu continues to gain popularity among adults and teens.
Labubu gained hype in early 2024 when LISA from BLACKPINK posted various Labubu dolls on Instagram. She was spotted with a Labubu doll attached to her purse, which sparked a trend.
In 2025, other celebrities, such as Dua Lipa, Rihanna, Kim Kardashian, and David Beckham, took this trend to a global level by showcasing the Labubu dolls.
The craze for these collectibles is also becoming popular in doll clothing, known as Lafufus in some places. However, Lafufus is not the original Labubus.
(Source: NPR)
What Is A Labubu, And Who Discovered It?
Kasing Lung created Labubu in 2015. He later partnered with Pop Mart, a Chinese toy company, to sell Labubu in 2019.
Kasing, the Hong Kong-born artist, launched an illustrated book series called ‘The Monsters’ in 2015. The character in this series features a playful tribe of female elves known as ‘Labubus.’
The Labubu universe includes about 100 unique characters based on the original book series The Monsters. (Source: NPR)
As of 2025, Kasing Lung plans to develop the Labubu universe, with a focus on storytelling. He expects people to build an interest in these characters worldwide, rather than just being a collectible toy.
The Labubu Fruit series is also one of the most popular themed collections within the Monsters universe.
His Instagram gives the highlights of his labubu arts. Plus, you can see Labubu featured in multiple brands’ collaborations and events, which also include Art Basel Shop.
Labubu Sales And Distribution Globally
As of 2025, Pop Mart’s revenue growth was over 200% in the first half of this year as forecasted. (Source: VN Express International)
Labubu’s ‘THE MONSTERS’ category saw a remarkable 725% increase in sales from 2023 to 2024. (Source: Statista)
According to the June 2025 report, Pop Mart owner Wang Ning became the 10th richest man by selling Labubu dolls, reaching a net worth of US$22.7 billion.
On June 12, 2025, Labubu toys hit a high record of HK$252.60, which was almost three times its value at the end of 2024.
Pop Mart exceeds $40 billion only in the Labubu category.
Source: VNExpress1, VNExpress2
Labubu Statistics: Revenue Growth
As per the Pop Mart annual report, Labubu ‘Monster Series’ saw an approximate 726.6% growth year-on-year, which accounted for around $418 million in 2024. (Source: China Briefing)
THE MONSTERS La bu bu category generated revenue of RMB 3,040.7 million in 2024, which showed year-on-year growth of 726.6%.
Specifically, plush products, such as THE MONSTERS characters, achieved revenue of 2,832.1 million in the last year, accounting for 21.7% of total revenue.
Source: HKEX News
According to The Economic Times, the Pop Mart sale increased by 1200% in plush toys, with Labubu’s purchase being on a large scale.
It is estimated that by 2025, the revenue of Labubu collectibles might increase by 200% in the first half or even more than last year.
(Source: China Briefing)
Labubu Pop Mart Revenue
According to Statista, Pop Mart’s revenue increased from 6.3 billion yuan in 2023 to over 13 billion yuan in 2024, which translates to approximately $1.8 billion.
The secret labubus has a 1-in-72 chance of getting after customers purchase the product through Pop Mart.
As of 2025, U.S. consumers paid almost $28 per blind box, as compared to $22, which was the price of the previous Labubu toys.
Source: Statista, Stock Analysis
Note: This is the estimated growth of Labubu collectibles on Pop Mart, with the annual revenue.
Labubu Pricing Structure
Retail store and online prices range from $8.99 and reaches up to $2,000. However, it is important to note that the cost changes depending on the Labubu type selected.
The table below shows the estimated range of Labubu dolls:
Source: Axios, CNN
As of 2025, the Macaron Vinyl Face Blind Box has been repeatedly purchased at $27.99 on Pop Mart. (Source: CNN)
Which Is The Expensive Labubu?
The most expensive Labubu doll sold is a mint green toy that fetched over $170,000 at the Yongle International Auction in Beijing. This life-size doll measures 131 cm in length, approximately 4 feet.
The second brown Labubu, 5 feet tall, was sold for more than $130,000, which was the second-highest bid of the same auction.
The third-highest bid was for a doll featuring ‘Three Wise Labubu’, which was priced at $80,000 (inclusive of commission) and sold during the auction on June 10, 2025.
Overall, the auction sold all 48 lots. The total sale was 3.73 million yuan (approximately $520,000), with around 1,000 collectors bidding in person or online.
Source: NBC News
Average Labubu Visitors By Age & Gender
There are more female visitors to the Pop Mart website for Labubu dolls only. The age varies between 25 and 34.
However, Gen Zs are more attracted to Labubu’s limited editions and availability in the market.
Source: Statista
As of the first quarter of 2025, adults had purchased Labubu toys, which totaled around $1.8 billion. Millennials and Gen Z are increasing the excitement for the mystery box craze in the U.S. toy and collectible market. (Source: Axios)
Labubu Market: Online & Offline
In the first quarter of 2025, offline channels experienced an 85% to 90% increase. In contrast, there was an increase of 140%-145% through online channels.
Pop Mart’s total revenue grew by 165%-170% in the first quarter of 2025 compared to the same period in 2024.
The People’s Republic of China (PRC) market increased by 95%-100% and International revenue elevated by 475%-480%.
(Source: HKEXNews)
Overall, the Labubu online market is more than offline, as thousands of Labubu fans prefer different types of Labubus through online sites.
Labubu Physical Store Distribution (US)
In the different regions of the United States, Pop Mart operates 31 stores, 5 pop-up locations, and 53 Robo Shop vending machines.
Pop Mart has stores in Oakbrook, Norwalk, and Dallas, as well as some flagship stores in Tokyo and Osaka.
Source: Axios
Online Marketplace Presence
Rare figures like Chestnut Cocoa Labubu sell for over $149 on resale platforms such as eBay. (Source: NPR)
The eBay platform features more than 19,000 Labubu products. Many are listed at higher prices than Pop Mart’s original retail prices due to the limited stock in the market. (Source: CNN)
As of 2025, Live sales on marketplaces such as Whatnot grew by 300%. Also, the watch time for Labubu toys increased by four times in April 2025 compared to March. (Source: Axios)
As per Statista, more than 1.3 million TikTok videos have gone viral using the hashtag #labubu.
Source: CNN, New York Magazine
Overall, Pop Mart plans to expand the stores worldwide, especially in the U.S., by the end of 2025, which will have a good collection of Labubus along with other collectibles. (Source: CNBC News)
Labubu Impact On Youth Today
Go through the following reasons why Labubu is getting viral among youth today;
The ugly-cute aesthetic Labubu dolls are popular, especially among two generations, Gen Z and Millennials.
The design of cute and scary, the excitement of blind boxes, and social media influence by celebrities, all these things are affecting the Youth currently.
This craze is growing and many young people still search Labubu’s in the online and offline market.