A curious little creature with wide eyes, toothy grins, and an unmistakable charm is quietly taking over shelves, feeds, and collector wishlists, and it goes by the name Labubu. At first glance, the Labubu plush toy might look like a quirky sidekick from a fantasy world, but in reality, it’s become something much more: a modern collectable icon.
From limited-edition drops to viral unboxing videos, Labubu’s rise from obscure art toy to must-have plush is no accident. It’s a carefully crafted phenomenon that taps into nostalgia, design culture, and the global appetite for cute-meets-weird. Whether you’ve seen one peeking out of someone’s tote bag or sitting proudly in a glass display case, Labubu has made its mark as a toy that doesn’t just belong to kids; it belongs to everyone.
But what exactly is driving this worldwide obsession? Why are Labubu drops selling out in minutes? And what makes this oddly adorable character so special in a market overflowing with collectables? In this article, we’ll dive into the story behind the Labubu plush toy, explore the world of designer collectibles, and unpack what truly sets Labubu apart in 2025’s growing toy scene.
What Are a Labubu Plush Toy
Labubu isn’t your average toy; it’s a mischievous little creature with a whole personality packed into a pint-sized plush. The story began back in 2015, when Hong Kong–based artist Kasing Lung introduced The Monsters, a whimsical book series filled with quirky characters and strange little beasts. Among them, Labubu quickly stood out.
In 2019, Kasing Lung teamed up with collectible art toy giant Pop Mart, and the Labubu universe expanded. From bookshelves to global toy drops, what started as a doodle soon became a sensation. Today, whether it’s in soft plush form or a detailed figurine, the Labubu plush toy has found fans around the world.
The collections have only made it better. Fans fell in love with Exciting Macaron (October 2023), the nature-inspired Fall in Wild, and the cozy Have a Seat series. More recently, the energetic Big Into Energy (April 2025) gave Labubu a sporty twist. There’ve even been big-name collabs, Labubu dressed in Coca-Cola red or cosplaying as characters from One Piece.
From plush to playful, Labubu’s not just a toy, it’s a character with history, heart, and endless personality.
Why Is Labubu Gaining Global Attention?
The Labubu plush toy didn’t just get noticed, it exploded. And like most big trends, it had a little help from the right faces. In April 2024, Blackpink’s Lisa posted one on Instagram. Soon after, K-pop idols and Bollywood celebrities were carrying Labubus in airport photos. Rihanna was spotted holding one after a concert. Kim Kardashian shared her Labubu collection on Instagram. Even the Seventeen boys got in on the hype. Just like that, Labubu went from niche to need-it-now.
But there’s more to it than celeb love. Why is Labubu popular? It taps into something deeper, unboxing. Every Labubu blind box hides a mystery. You don’t know which version you’ll get until you open it. That mystery is addictive. Unlike past gimmicks, the current boom blends nostalgia with digital-era excitement. Social media platforms like TikTok supercharge the thrill. #labubu unboxings have amassed over 1.3 million posts, turning each reveal into shareable, dopamine-chasing content. Meanwhile, younger generations crave community rituals around blind-box exchanges, trades, and hauls. What starts as an impulse purchase becomes a group experience.
At the same time, Pop Mart has masterfully employed artificial scarcity and limited-edition releases to fuel FOMO. Seasonal drops, secret figures, plus bots in online drops all amplify the thrill and exclusivity, making each release feel like a high-stakes event
That’s fueled an intense resale market. A standard Labubu might cost $20 to $30, but limited editions? They’ve sold for $7,000. One rare auction even crossed $170,000. Yes, for a toy! Globally, it’s a frenzy. Pop Mart stores in Asia see queues around the block. In the U.S. and the U.K., certain locations had to pause new releases due to crowd surges. It’s not just a toy drop, it’s an event.
Labubu has become more than just a plush; it’s a full-blown phenomenon with a cult-like following.
Why They’re Special
The hype isn’t random. The Labubu plush toy checks every box when it comes to viral design and emotional connection.
Design Psychology
Labubu doesn’t follow the rules of traditional cuteness. It’s got a slightly strange, “ugly-cute” look: fluffy body, giant curious eyes, goblin ears, and nine sharp little teeth. The contrast, creepy but oddly charming, makes it unforgettable. That’s by design. Hong Kong artist Kasing Lung gave Labubu its roots in Nordic mythology. The character is part of a world he built in The Monsters, a tribe of playful spirits, each with their own backstory. It’s not just a toy, it’s a phenomenon.
Wearable Fashion
Labubus aren’t just shelf candy. The mini keychain versions have become fashion statements. From Tokyo to New York City, you’ll see them clipped to Birkin bags, Prada totes, and limited-edition Coach drops. For fans, it’s not just about collecting, it’s about styling.
Community and Customization
The fan culture is massive. People bought little outfits for their Labubus, tiny coats, mini Dior dresses, even Halloween costumes. On Reddit and TikTok, they trade, rate, and flaunt their favorites. Some even commission custom designs for their collections. It’s part toy, part avatar.
Crowd Behavior and Pop Culture
You’ve seen the videos, mall crowds stampeding, store shelves emptied in minutes, grandmas lining up with friends at dawn. That’s the pull of the Labubu plush toy. In China, store drops have sparked near-riots. Some malls had to shut down early. It’s not just kids, either. Adults are just as obsessed. For many, Labubu collecting became a comfort hobby during the post-pandemic years, something cute, tactile, and safe. It’s retail therapy, turned status symbol.
People share hauls online, trade in exclusive Discords, and brag about scoring rare editions. The thrill isn’t just in owning, it’s in the chase. And the social clout that comes with it. Videos of “unboxing” a Labubu blind box get thousands of views. Each figure revealed feels like a win. Pop Mart Labubu designs often drop in limited runs, making the Labubu collectible figure community fiercely competitive.
So, why is Labubu popular? It’s everything at once: collectible, cuddly, mysterious, and a bit edgy. For Gen Z, especially, it’s the perfect blend of nostalgia and niche. Cute enough for a shelf. Cool enough for a flex.
Buyer’s Guide: Which Labubu to Get?
Ready to buy your first Labubu plush toy but unsure how to choose the right one? Here’s what you need to know.
1. Size matters
Labubu Plush Toy comes in all kinds of sizes. Keychain versions are tiny, between 5–9 cm, and easy to clip onto bags. Plush versions usually start at 15 cm and can go up to 35 cm or even bigger. The life-size ones? They’re rare and pricey, but yes, they exist. Some even come with special tags, limited edition labels, or custom accessories depending on the collection release.
2. Editions and rarity
Editions and rarity count, especially for collectors. Most Labubu releases come in themed sets. Each set usually includes one “secret” Labubu that’s way harder to find. Some collectors buy full cases just for a shot at those. Rarer editions tend to sell fast and resell for 3–10x the original price. Collectors often trade them in exclusive communities and showcase their finds through dedicated online groups or Instagram reels.
3. What’s your purpose?
The Labubu plush toy fits different moods, cute for comfort, quirky for style, or rare for status.
If you’re buying for fun, go with whatever makes you smile. For fashion lovers, mini Labubus are great for accessorizing bags or outfits. Want one to cuddle at night? Go plush. Want collector cred? Go for rare editions or crossover collabs.
4. Watch out for knock-offs
The real Labubu plush toy always has a branded tag and proper packaging. If the stitching looks weird or the smile is off, it’s probably fake. Check the teeth, real ones have nine, sharp and even. Also, examine the feet; authentic Labubus have clean, symmetrical soles with quality finishing. Counterfeits often miss these details or use duller colors. Always buy from official shops or trusted sellers, especially when shopping online. Don’t let a fake ruin the fun; spot the flaws before you spend.
Prices vary wildly depending on the edition and demand. And finally, don’t stress. Labubu collecting is about fun, nostalgia, and that little buzz of serotonin when you unbox one. It’s not just a plush, it’s part of a growing movement in designer toys 2025. These aren’t ordinary toys. They’re art, identity, and community, wrapped in fuzzy mischief.
Top 5 Must-Grab Labubu Picks
If you’re thinking about starting your Labubu collection or just want to add a new favorite to the shelf, here are five Labubu plush toy picks that fans can’t stop talking about.
1. The Monsters’ – Exciting Macaron
First up is the Exciting Macaron Labubu, a soft pastel version that’s equal parts cute and collectible, the kind of plush that looks good clipped to a backpack or perched on a bedroom shelf. The colors, such as gentle pink, mint, and cream, are super easy on the eyes, and since it’s part of a blind box series, there’s always a surprise factor. Great for anyone who loves light, dreamy color palettes.
2. The Monsters’ – Have a Seat
Have a Seat Labubu is designed to look like it’s just casually sitting around waiting for adventure. Whether on a desk or a window ledge, this plush always looks like it belongs. Its relaxed pose gives it personality and makes it a favourite among those who treat their plushies like tiny room decor. It even comes in keychain size for on-the-go cuteness.
3. Big Into Energy
Then we have Big Into Energy, a 2025 drop bursting with color. Think bold yellows, striking blues, and a playful attitude. This one’s for anyone who loves statement pieces. It’s the perfect plush for sporty types, vibrant personalities, or anyone who just likes a bit of fun in their bag or room.
4. The Monsters’ Coca-Cola Series
The Coca-Cola Labubu is a treat for collectors who also love pop culture. Dressed in red and white, this plush is part of a cool collab with the iconic brand. It’s limited, nostalgic, and has a little something for both plush lovers and Coca-Cola fans alike.
5. The Monsters’ Fall in Wild Series
Labubu steps into nature with the Fall in Wild Series, dressed in an adorable camping outfit and floppy hat. Set against a sunny green meadow, this Labubu plush toy captures the charm of outdoor adventures in a soft, collectible design that’s perfect for fans who love whimsical, woodland vibes.
Whether it’s pastel charm, sporty brightness, nostalgic branding, or anime crossover, there’s a Labubu plush for every personality. Choose one (or collect them all) depending on who you’re shopping for, how you style, and what story you want to carry with your new plush pal!
Final Thoughts
Labubu Plush Toy isn’t just a passing trend; it’s a collectible culture. From its storybook roots to a strong presence in today’s designer toy scene, the Labubu plush toy continues to capture hearts with its signature mischief and charm. With fresh releases, collabs, and seasonal themes, Labubu always finds a way to feel new.Whether you’re a serious collector or a casual fan, adding a Labubu plush toy brings playful personality to any shelf. Want to go a step further? Try designing your own plush creation inspired by Labubu’s look. CustomPlushMaker lets you bring your vision to life with a similar whimsical touch, perfect for fans ready to add something truly personal to their collection.
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