More than 100 fake Labubu dolls have been seized from Island businesses following a targeted enforcement operation by Isle of Wight Trading Standards. These counterfeit toys mimic the popular collectible character from Pop Mart’s “The Monsters” series, but pose serious safety risks and breach UK toy safety regulations.
Labubu dolls have gone viral, but their popularity has triggered a wave of dangerous imitations. Unlike genuine products, counterfeit dolls are often made from toxic plastics, lack safety markings, and may contain small parts that present choking hazards.
James Potter, from IW Trading Standards, said: “We are urging both consumers and retailers to be vigilant. These counterfeit dolls may look appealing and are often sold at a fraction of the price of genuine items, but they can be hazardous to children’s health and safety. Businesses found supplying these items risk enforcement action, including seizure and possible prosecution.”
Genuine Labubu dolls come in branded boxes, with embossed lettering and a holographic QR code linking to Pop Mart’s official site. Fakes often have misshapen features, poor stitching, limbs that detach easily, and lack legally required safety labels or UK supplier information. A genuine doll will also have a Pop Mart logo stamped on its right foot.
Consumers are advised to buy only from official retailers or verified sellers. Suspicious products or sellers should be reported to Isle of Wight Trading Standards, via the Citizens’ Advice Helpline on 0808 223 1133 (freephone).