Mini Labubu dolls launch on AliExpress and fans are already rushing to buy them

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The Mini Labubu has entered the chat, and we know it’ll be viral. 

It’s believed Olivia Attwood sent the world into an absolute frenzy when she started accessorising her Birkin bags with Labubu dolls. The mischievous-looking dolls, which have been likened to the multi-coloured haired trolls from the nineties, have sold out on numerous occasions, even stores were lined with endless queues of fans desperately waiting to get their hands on the plush toy. 

AliExpress recently launched a sale on the sell-out accessories, and now the international online retailer, which stocks a plethora of brands, has launched the new mini Labubu dolls this week through its Pop Mart shop. 

On Friday August 29 AliExpress launched the Mini Labubu dolls, and of course the miniature dolls are housed in the iconic blind box just to add an extra element of surprise. 

The Mini Labubu is smaller in size compared to the original Labubu, though that’s unsurprising considering the name. The regular Labubu measures 6.69 inches in height, while the miniature alternative is 4.13 inches. The regular Labubu is often used as a bag charm or added to a keychain, and you can style the Mini Labubu the same way, though it can also be worn as a phone charm because of its size.

The Mini Labubu, which is also known as The Monsters Pin For Love Series, is divided into two series based on alphabetical order, A-M and N-Z. In each Mini Labubu series there are 14 regular versions and one hidden version. Bets are on for how much shoppers will want the latter, and apparently the odds are 1:168 chances. 

This collaboration between the Pop Mart store on AliExpress is one of many, and hopefully many more to come, following the debut partnership between the store and online marketplace back in 2020. 

Unless you have been living under a rock, you will know that Labubus are all anyone can talk about, and shop. But, just to hone the point further, AliExpress has seen a 300% year on year growth in the collectible toy category since the beginning of 2025, which is just nine months. 

We predict this boom will not be slowing down any time soon, so there is no time like the present to shop your Labubu dolls and the Mini Labubu to cuddle up alongside one another on the arm of your bag. 

In fact, we have it on good authority that the Pop Mart store front on AliExpress will see the release of The Monsters Big into Energy Series – Rock the Universe Vinyl Push Doll in the future. However, the exact date remains top secret. 

It goes without saying the Mini Labubu dolls are set to be equally popular, if not more than the regular iteration. So you will want to shop for them quickly before they sell out, and we have a strong suspicion they will.  

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