Jeans and a cute top are stylish and sustainable, but possibly a sign of economic slowdown.
This simple outfit proves fashion doesn’t need to be complicated or expensive, yet lately, this trend has seemingly dominated the nightlife scene. It only begs the question: Is this a recession indicator?
The recent recession stems mostly from post-pandemic market disruptions, high inflation and interest rate hikes. Combined, these factors have lessened demand and slowed growth, leaving the economy somewhat unsteady.
The “recession indicators” meme generally refers to any pattern that hints at an imminent or present economic slowdown. Today, it seemingly encompasses every new or returning trend that rears its head.
While not every trend signals a recession, certain fashion choices can give insight into spending habits during a downturn. But today’s trends show this style is about more than just aesthetics — it reflects how we live and spend.
University of Maryland students discussed this trend, examining whether it’s out of vanity or necessity.
The rise of Labubu dolls arguably represents “recession-core” the strongest. These fuzzy plush keychains with mischievous faces are the best friends of celebrities, influencers and performative males alike.
Costing around $20-30, Labubus reflect the “lipstick effect,” the idea consumers will indulge in small purchases during challenging economic times, such as lipsticks — or in this case, Labubus — rather than big-ticket items.
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Sara Giver Olarte, a freshman chemical engineering major and owner of Wallace the Labubu, agreed the dolls can reflect economic behaviors but said her motivation was more personal.
“It’s the cuteness that drew me in,” she said. “It just makes me happy to look at [him].”
In any case, little luxuries like Labubus show how style can balance joy, self-expression and broader financial realities — all while fitting on a keychain.
As consumer prices has risen by around 24 percent in the last five years, according to a study by Bankrate, secondhand clothing has also surged in popularity. Thrift stores and online resale sites, including Depop, Poshmark and Vinted allow people to balance style and affordability.
“People don’t want to spend as much money on clothes anymore, so thrifting is a good option for them to go and get resale clothes,” said Nicole Akintola, a freshman public health science major.
Thrifting also offers shoppers a broader range of original choices, as many stores carry vintage or deadstock pieces unavailable elsewhere.
Akintola added social media influences the trend, showcasing these unique finds to a broader audience.
“When people see other creators thrifting, they want to go thrifting, even if they have money to buy designer things,” Akintola said.
Brands like Coach capitalized on these feelings, becoming a Gen Z staple in wardrobes everywhere thanks to several strategic marketing moves. Once a forgettable “mom brand,” their quality materials and reasonable retail costs, as well as extensive celebrity campaigns and redesigns, helped many see them as a smart investment and a great recession buy, reaching a cult-favorite status.
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While some students embrace a vintage, inexpensive look, others turn to faux-opulence.
Animal print recently made a comeback, with leopard and cheetah patterns leading the way. Its resurgence reflects the typical trend cycle but also evokes luxury and sophistication, especially in real fur-inspired prints, letting consumers embrace its glamour more ethically and affordably.
As a recession-era trend, animal print offers something neutral-toned, yet visually exciting, attainable and adaptable.
Aden Besefat, a junior public health science major, said animal print allows her to express individuality while staying within an adaptable wardrobe. Bold, personal and accessible, animal print thrives even during economic downturns.
“It’s definitely a statement piece,” Besefat said.
Whatever the reason, it’s clear these trends aren’t just phases. They’re here to stay.
As for Olarte, her Labubu is now a permanent fixture to her backpack.
“He’ll never go away,” Olarte said. “Wallace will be there to stay.”