The Labubu craze has taken the world by storm and captured the youth of America. These adorable monster dolls have crossed cultural boundaries, with pop stars and global celebrities fuelling the viral trend.
Labubu beats tariffs and trends
Despite Trump’s tariffs on China, the Pop Mart toys continue to dominate the American market. Teens across ethnicities love them, and Indian kids in the US are also joining the craze. Stores report instant sell-outs both offline and online.
From K-pop to Hollywood
The trend’s origin remains unclear, but Korean pop stars played a key role by showcasing the dolls on social media. Soon, celebrities like Rihanna and Kim Kardashian were spotted carrying Labubu dolls on luxury bags, adding glamour to the hype.
Bollywood adds to the craze
Bollywood stars also joined in. Ananya Panday flaunted Labubu charms in India, and the trend quickly spread to the diaspora. Indian families abroad helped carry the excitement overseas, making Labubu a global name.
Rising prices and collector demand
Affordable pricing has also driven demand. Before Trump’s tariffs, Labubu dolls cost around $20, and now prices have climbed to $30. Even so, collectors and fans remain undeterred, treating them as prized possessions.
Halloween fever grows
With Halloween approaching, Labubu dolls are becoming collector’s items. Frequent new releases and special editions add to the frenzy. Indian-run Etsy shops in the US are even offering custom Labubu costumes at premium prices.
Counterfeits and safety concerns
The craze has a downside. American safety officials have warned against counterfeit “Lafufu” dolls, which are tricking buyers. Complaints about fake dolls in local markets and shady online stores are on the rise.
More than just a toy
Despite tariffs, higher prices, and safety concerns, Labubu remains unstoppable. For Americans and NRIs alike, the dolls have become more than toys. They are now status symbols and tickets into the hottest global trend.