QATAR. Qatar Duty Free is set to open the first Pop Mart store in the Middle East next month at Hamad International Airport.
The concept is known for its designer collectibles, including the hugely popular Labubu character, with a strong fan base spanning Asia Pacific, Europe and the Americas.
The store will showcase a wide range of collectibles, figurines and limited-edition pieces, with further exclusive products and launches planned.
A Qatar Duty Free statement hailed the arrival to the region “of one of the world’s most exciting lifestyle and collectibles brands”, saying it will introduce travellers to “a universe of creativity, playfulness and discovery”.
Qatar Airways Group Chief Retail & Hospitality Officer Thabet Musleh said: “Pop Mart has become a cultural phenomenon, and we’re thrilled to bring the first Pop Mart store in the Middle East. At Qatar Duty Free, we are committed to offering travellers something fresh and surprising at every turn, and this store will do exactly that.
“With Pop Mart’s mix of creativity, exclusivity and global appeal, we’re adding a whole new dimension to the retail experience at Hamad International Airport.”
Pop Mart International Group Senior Vice President/Chief Operating Officer Justin Moon said: “We’re incredibly excited to partner with Qatar Duty Free – a leader in redefining travel retail – to bring Pop Mart’s one-of-a-kind character-driven products to the Middle East. We hope this store at Hamad International Airport grows with our local fan community and brings joy to all – be it regional shoppers grabbing a treat or global travellers taking a unique souvenir back home.”
Qatar Duty Free highlighted how Hamad International Airport has established itself as a “trailblazer” in travel retail, regularly introducing world firsts and exclusives to passengers.
“From luxury fashion to trendsetting lifestyle brands, QDF and the airport have become synonymous with pioneering debuts that shape the future of airport shopping experiences. The launch of Pop Mart continues this legacy, reinforcing their position as leaders in exclusivity and innovation,” added the retailer in its statement. ✈
