Earlier this year, Lisa posted an IG story hugging a Labubu plushie, instantly sparking a buying frenzy. Over the following months, she continued to showcase Labubu as a stylish accessory, attaching Labubu pendants to her luxury bags, including a Birkin.
Thanks to Lisa’s organic endorsement, Labubu has gained a massive following, particularly in Thailand, where fans, including local celebrities, scrambled to get their hands on these fluffy dolls.
The trend quickly expanded across Southeast Asia, reaching even the Thai royal family and government officials. The craze has been so intense that Thailand’s Prime Minister’s Office had to issue a warning about counterfeit Labubu dolls flooding the market.