The Labubu craze is sweeping the globe, captivating everyone from celebrities to politicians, and leaving a mark beyond the world of toy collectors.
This collectible toy has evolved into a cultural symbol, commanding significant social media presence and becoming a status symbol for many. As Labubu enthusiasts proudly showcase their figurines online, they often take them on their travels, providing exposure to their tourism landscapes.
More than just a toy, it has also become an iconic accessory associated with iconic luxury brands such as Louis Vuitton (thanks to Blackpink’s Lisa) and collaborations with Moncler, Lamborghini and Balmain, to name a few.
With the rise of the Labubu craze, tourism landmarks in key destinations is experiencing a boost in social media presence.
For instance, the limited-edition Merlion Labubu, created specifically for Singapore, has become a sought-after item, often photographed at iconic landmarks such as the Merlion statue and Jewel at Changi Airport. This trend encourages Labubu owners to travel to these sites just for the chance to capture their figurine against a backdrop of cultural significance.
Travel agents can leverage the Labubu excitement in several ways. First, they can develop special travel packages that include exclusive Labubu merchandise or access to pop-up events and exhibitions. Highlighting Labubu-themed experiences in their itineraries can attract tourists eager to connect their travels with popular trends.
For instance, Bangkok, which has Pop Mart’s largest Southeast Asian concept store, has been seeing both locals and visitors making a beeline for it. Adding further wind its sails, Labubu is now back in Thailand for a big splash to celebrate Pop Mart’s 14th anniversary, appearing at the Double Eleven Gala hosted by TikTok Shop in Thailand on November 11.
Leading the pink carpet entry, Labubu dazzled fans and Thai celebrities, kicking off the anniversary Super Brand Day celebrations, which runs from November 16 to 18 in Thailand, Malaysia, and the Philippines, and from November 12 to 14 in Singapore.
Following its role as the “Amazing Thailand Experience Explorer” with Thailand’s Tourism Authority, Labubu’s latest visit sees Pop Mart on a mission to bridge cultures and bring joy to fans across borders.
Furthermore, agents can promote social media-friendly excursions that encourage visitors to share their Labubu experiences at famous landmarks. By incorporating local Labubu pop-up stores into travel plans, agents can create memorable, shareable moments that visitors will be eager to post online, enhancing the destination’s visibility.
Incorporating the Labubu trend into marketing strategies presents travel agents with a unique opportunity to tap into the intersection of travel and current pop culture.
As Labubu continues to capture the hearts of many, agents have a golden chance to attract new clientele through engaging, trend-focused travel experiences.