China’s booming demand for physical products based on media intellectual property (IP) is increasingly reflected in the stock market, where related stocks have become a hot topic among investors.
These products, known in Chinese as “guzi” (谷子) — a transliteration of the English word “goods” — are based on IP from comics, anime, TV dramas and computer games. Their prices vary widely. On popular e-commerce platform Taobao, simple figurines can be bought for under 10 yuan ($1.38) while high-end versions can sell for more than 15,000 yuan.
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