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BTS’ V sparks new global trend with Chinese Hirono Doll replacing Labubu craze

labubuBy 003 Mins Read
Bts’ v sparks new global trend with chinese hirono doll

BTS’ V (Kim Taehyung) started a new global trend after fans spotted the Chinese Hirono Doll on his Celine bag. Is this the next Labubu?

BTS’ V sparks new global trend with Chinese Hirono Doll, replacing Labubu craze

Labubu is out of the game, there’s a new collectible in town. The Chinese Hirono Doll has taken over the internet, and the credit goes to none other than BTS’ V, also known as Kim Taehyung. The Celine ambassador was spotted at Incheon International Airport on October 4, heading to Paris Fashion Week, but fans couldn’t stop staring at- the adorable plush doll hanging from his bag. The tiny toy, officially called the Hirono Living Wild – Fight For Joy plush doll, turned into an overnight global sensation. Within hours, the cute bear-suited figure went from a niche designer art toy to a worldwide sell-out.

What’s the hype of Hirono Doll?

For those wondering what the fuss is about, the Hirono Doll is a collaboration between Chinese artist Lang and Pop Mart. Known for its iconic eyes, messy hair, and quiet, introverted aura, Hirono reflects the hidden feelings we all carry, love, sadness, fear, cowardice, and tenderness. On the surface, Hirono seems rebellious, yet beneath it all lies a gentle, sensitive heart. The Fight For Joy edition that Taehyung is carrying features the Hirono character dressed in a brown suede bear costume, dungarees, and holding a little torch- a symbol of courage, hope, and pure whimsy.

BTS V creating trends

As soon as BTS’ V was seen carrying it, social media started buzzing. A fan said on X, “GOODBYE LABUBU HELLO HIRONO BEAR”

A fan joked about how this specific Hirono looks like Taehyung, “The first time i saw the Hirono it reminds me of him – now our thoughts are the same V FOR PARIS FASHION WEEK CELINE AMBASSADOR TAEHYUNG”

A social media account later revealed that the doll sold out in China’s official Pop Mart store within 24 hours, with over 500 units gone almost instantly. Collectors, ARMYs, and designer toy enthusiasts are all working hard to get their hands on one.

A new era of celebrity-inspired art toys

This isn’t the first time a celebrity has turned a niche collectible into a fashion statement, but Kim Taehyung has a special touch. Whether it’s his effortlessly chic style or his ability to elevate the simplest accessories, fans say the Hirono Doll perfectly mirrors his calm and artistic style.
The doll is now dominating timelines worldwide, with fans comparing it to the once-crazy Labubu trend. In a single photo, BTS’ V managed to transform a cute Chinese designer toy into a global pop-culture moment.











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