After the craze of Labubu dolls, the internet found its another viral doll in ‘Hirono doll’, after BTS’ ‘V’ aka Kim Taehyung was spotted with it during the Paris Fashion Week.
The plush Hirono doll, sold by Pop Mart, a Chinese toy company with global reach, was then sold out within hours of appearance with BTS icon, who flaunted it as a keychain during an airport appearance, according to reports.
On October 4, Taehyung, global ambassador for Celine, was reportedly seen at Incheon International Airport as he jetted off for Paris Fashion Week 2026. While his effortless airport look turned heads, it was the tiny Hirono doll swinging from his brown Celine bag that truly stole the spotlight.
Within hours, social media was flooded with close-up photos and reactions. “Trust Taehyung to make a toy go viral,” one fan wrote on X. Another joked, “V’s accessories should come with a sold-out tag!”
According to reports, the Hirono Living Wild – Fight For Joy edition vanished from Pop Mart’s official Chinese stores in record time. Reports suggest that over 500 units were snapped up within just 24 hours of his sighting.