Is the Labubu trend a thing of the past?

More than a year ago, Labubu made many people “crazy”, not only because of its cuteness but also because Labubu players were able to satisfy their curiosity and surprise when each Labubu was kept in a Blindbox. Therefore, many people were willing to spend tens of millions to get the Labubu they wanted; even, they did not hesitate to line up overnight to buy the collection they wanted or to own secret (rare) ones. However, at the present time, Labubu seems to be “cooling down”.

According to Tiktoker Chau Muoi, a Blindbox enthusiast, she has just recently owned the full Labubu Have A Seat collection. Chau Muoi shared: “Actually, I opened a few individual boxes before, but this is the first time I have a complete set like this. When it was hot, the price was high and everyone was having a hard time buying, I didn’t play it at that time. I know people have the fomo mentality (fear of missing out) or feel like they have money so they buy it, but I’m not like that, if I don’t play this, I play something else. In the past, the peak price of this collection could be up to 800.000 VND – 900.000 VND for a small box, so I felt a bit sorry for the money. Meanwhile, now it has returned to the original price – about 380.000 VND and I can still buy genuine products.”

Besides, the appearance of Baby Three also makes Labubu no longer as “hot” as before. 

Baby Three is a line of stuffed animal toys, manufactured in China, also “on the shelves” in the form of blind bags. Each Baby Three line has different shapes and sizes. Each collection is inspired by themes such as Christmas, New Year, 12 zodiac animals… 

In addition, manufacturers also increase competition for players by creating Baby Threes with cross-eyed or beautiful eyes (watery eyes or dora eyes). This further stimulates players to hunt for rare items, then compare to see who can open more beautiful eyes. In addition, the price of a Baby Three is somewhat lower than Labubu and is not too rare, so this type of toy is more accessible to the majority.

Before that, young people also went crazy for coin cakes or hand-pounded lemon tea. However, these trends only lasted for a short time, and then no one mentioned them anymore. Shops selling coin cakes and hand-pounded lemon tea closed one after another due to lack of customers. 

Need to manage your emotions

According to psychologist Vu Thu Ha, after a series of stressful working days, people often seek pleasure and surprises, or blind bags can help people reduce stress. However, if we are not alert, we can easily be “manipulated”, leading to a waste of money and time.

“When one trend ends, another one comes along,” she said. “The manufacturers who make the product don’t just stop at one product, they continue to produce other models. Then it becomes a trend again and people chase after it to buy it.” 

Faced with this phenomenon, Master Vu Thu Ha also offers methods to avoid being overly caught up in trends, avoiding wasting time and money. 

She shared: “First, we need to have the will to know what we need and what we don’t need for our lives. Second, we should be able to control our emotions. Even though we really want to own a trendy toy, we still need to be aware of whether it is suitable for our budget or not. Third, we need to understand that not everything in life we ​​have to achieve/have, sometimes we can’t buy or own something like everyone else, which is normal. Finally, young people should focus on their life goals, which is to learn and develop the necessary skills to upgrade themselves.”