The latest celebrity Chopard is dressing for Qixi, considered China’s Valentine’s Day, is only 13 centimeters tall.
Dimoo, a starry-eyed character imagined by Chinese artist Ayan Deng and turned into figurines by China’s Pop Mart, will be sporting the Swiss jeweler and watchmaker’s Ice Cube designs in limited-edition versions released exclusively in China.
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With this crossover collaboration, Chopard hopes to “offer a truly unique and fascinating experience — one that sparks imagination, inspiration and delightful surprise — while also resonating deeply with China’s Gen Z and our clients,” said Tasso von Berlepsch, managing director of Chopard China.
Two of the figurines come as a set paired with Ice Cube gold necklaces, featuring a line of ice cube-inspired motifs half-set with diamonds.
Matching the gold hue of the jewels, the accompanying Dimoo comes draped in three rows of shining cubes nodding to the jeweler’s design and has Chopard’s curling C initial adorning his hair.
Available for preorder via the Swiss brand’s official Tmall store, the 209 sets will go on sale from Friday for 25,199 renminbi, or around $3,500 at current exchange rates.
A third figurine, a larger 29-centimeter model with a translucent head containing an icy cityscape, comes in a limited run of 79 pieces for clients who purchase items from Chopard’s Ice Cube jewelry line at specific Chopard boutiques.
This is the latest hookup with luxury and fashion for Pop Mart, which is behind the viral Labubu doll seen on the likes of Blackpink’s Lalisa Manobal, Rihanna, Dua Lipa and recently Marc Jacobs, as well as other intellectual properties such as Skullpanda, Molly and Crybaby.
It collaborated with Sacai x Seventeen for highly limited Labubu plush toys that fetched as much as $31,250 each on Pharrell Williams‘ auction platform Joopiter; Balmain for a large-scale Molly figurine in 2024, and teamed with Hong Kong-based jeweler Chow Sang Sang for solid gold jewelry. A Uniqlo hookup is dropping in the late summer.
The Chinese toy and collectible company has also expanded its categories with the launch of its Popop jewelry line, which opened its first store in Shanghai in June.
Founded in 2010 by Wang Ning, Pop Mart kickstarted its global expansion following a blockbuster $676 million listing in Hong Kong in 2020. It has since opened stores in the U.S., the U.K., Austria, Belgium, Croatia, Czech Republic, Denmark, Estonia, Finland, France, New Zealand, Australia, South Korea, Singapore, Thailand, Vietnam and the Philippines, and has rolled out blind box vending machines in these regions.
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