The Mini Labubu toy, which had its official launch at 10 pm, August 28, made record pre-sale listings, with reports of pre-sale listings on second-hand platforms seeing much higher sales and reported much higher prices than original rate.
Also read: Watch: Russian pilots flaunt Labubu dolls inside Su-34 fighter bomber cockpit, video goes viral
What’s in a Labubu package
The Mini Labubu collection comprises sets A and B, with each set having 14 regular figures and one extra figure. Individual figures cost 79 yuan, while a full set can cost up to 1,109 yuan.
In a bid to not lose collector interest, POP Mart founder, Wang Ning, announced that there won’t be an oversell of the Labubu dolls as an IP this year, due to predictable oversaturation, and reports of overwhelming demand leading to a possible ‘hype.’A staggering 668 per cent rise in revenue of the entire Labubu series since early, 2025, has been witnessed, collecting up to $4.81 billion in the first half of 2025, making more than a third of the company’s overall revenue for the year, according to company’s earning reports, cited by Jienmian News.POP Mart’s marketing strategy
The company has capitalised on the ‘hand-candy doll mania’ which has taken over the world by storm, with two other doll collectibles like the Mokoko dolls worth 199 yuan, which has already been increased to 600 or 1099 yuan, according to reports.
Also read: Pop Mart launches new mini Labubu charms and deluxe long-fur plush editions
‘Starry Friends,’ another plush stuffed toy from the company, worth 79 yuan, or 474 yuan per set of six, has seen the item being resold for 1000 yuan per box.
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