Labubu Dolls: From TikTok trends to celebrity handbags, Labubu Dolls have taken the world by storm. These creepy yet cute, elf-like figures are not just toys – they’ve become a cultural phenomenon, especially among women who adore their unique charm and collectibility. Pop Mart, the company behind Labubu Dolls, made a whopping $400 million last year. Some of these tiny collectibles have even been resold in India for over Rs 1 lakh. The craze has only grown stronger with big names like Dua Lipa, Rihanna, and BLACKPINK Lisa, showing them off, making fans even more eager to get their hands on one. Let’s take a look at how these dolls are taking over the world:
What Are Labubu Dolls?
Labubu is a character created by Hong Kong artist Kasing Lung in 2015 as part of his ‘The Monsters’ series. Inspired by Nordic folklore, Labubu is depicted as a furry, elf-like creature with wide eyes and a mischievous grin. It also includes other quirky creatures like Zimomo, Tycoco, and Mokoko. Initially featured in children’s books, Labubu transitioned into collectible toys through a collaboration with Chinese company Pop Mart in 2019. These dolls are often sold in ‘blind boxes’, adding an element of surprise to each purchase.People love these small cute dolls which come in the form of plushies, keychains, or toys. Labubu Dolls holiday series includes – LABUBU plush hats, gloves, scarfs, and more
The Rise of Labubu’s Popularity
Labubu Doll’s ascent to global fame can be attributed to a combination of factors. The blind box marketing strategy created a sense of excitement and urgency among collectors. Social media platforms like TikTok, Instagram, and X (formerly known as Twitter) amplified the craze, with unboxing videos and collector showcases going viral. Pop Mart’s strategic collaborations with luxury brands like Louis Vuitton and Coach, and artists further elevated Labubu’s status from a simple toy to a coveted art piece.
Celebrities Obsession With Labubu Dolls
The Labubu Dolls craze received a significant boost from celebrities who showcased their love for them. BLACKPINK’s Lisa showcased her Labubu Doll collection on Instagram and in her 2024 Vanity Fair interview where we saw her love for these dolls, sparking a buying frenzy among fans.
Other celebrities like Rihanna, Dua Lipa, BLACKPINK Rosé, David Beckham, Ananya Panday, Kim Kardashian, Filipino actor Marian Rivera Gracia Dantes, and Singaporean actor Jeanette Aw have been spotted with Labubu charms adorning their designer handbags.
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Why Are Women Obsessed With Labubu?
Labubu dolls resonate with many women due to their unique blend of cuteness and edginess. Part of the craze comes from the fact that the dolls are sold in ‘blind boxes’, so buyers don’t know which one they’re getting. This keeps people coming back, hoping to find the one they really want. But today you can easily find them online too.
Young women, especially in the UK, London, have really taken to Labubu Dolls. Many are seen styling their handbags with the quirky doll and sharing snaps of it across social media, turning it into a fun fashion trend. For many, Labubu Dolls represent more than just a toy – it’s a form of self-expression and a connection.
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Where To Buy Labubu Dolls Online?
Pop Mart offers the latest releases and exclusive collaborations of Labubu Dolls on their official website. You can explore their collection at Pop Mart’s Labubu Collection.
As Labubu Dolls continue to captivate hearts worldwide, Pop Mart shows no signs of slowing down. With plans to expand their product lines and collaborations, the Labubu phenomenon is set to grow even further in the future.
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Image credit: Instagram and X (Twiter)