What’s a monster success? I’m talking the little keychain/purse charm known as Labubu, a Hong Kong-originated vinyl plushie that’s made its parent company $677 million in revenue in the first half of 2025 alone. It has captured the public’s imagination—I had one hanging from my purse during a recent cross-country road trip, and adults and tweens from Cali to Texas to Georgia admiringly chatted me up about it.
What’s more? Lisa from Blackpink recently dressed as a Labubu (and carried one) at her London concert, a sure sign that the dolls have transcended the collectable category and entered the fashion space in full force. So, I know what you’re thinking…costumes…October trend…ugly/cute characters…. Yup, parents on Reddit are already asking for DIY Labubu Halloween costume ideas and TikTok has dozens of videos (and that number is growing steadily) on How to Be a Labubu for Halloween.
How can you actually fashion a costume for your kids or yourself? I hit up Adriana Lipsztein at Airtasker, an online marketplace for task services, for Labubu Halloween costume tips. “To DIY a Labubu costume, you’ll want to find ways to replicate its key features, like its fuzzy texture, oversized ears and toothy grin,” says Lipsztein. Honestly, it’s a pretty easy and fun craft project turning yourself into a Labubu—here’s how.