Pop Mart International Group, the Chinese toymaker behind the global plush monster lineup Labubu, expects its first-half profit to surge 350% year-on-year thanks to growing demand.
The Hong Kong-listed company also anticipates a revenue growth of at least 200% for the same period, according to a company release.
Labubu figures are displayed at a Pop Mart store in Beijing, China, June 28, 2025. Photo by Imaginechina via AFP
Pop Mart attributed the profit boost to heightened brand recognition, cost optimization, and effective expense control.
The Labubu toys – which depict furry monsters and sharp teeth in various designs and colors – have become a global sensation with fans lining up for hours for the latest and rarest models.
The toys are sold in blind boxes to create a mysterious shopping experience for buyers and spiked up their desire to collect uncommon models which can be sold for profit.
The Labubu phenomenon has propelled Pop Mart to a valuation exceeding US$40 billion, with its Hong Kong-listed shares soaring 588% over the past year, according to Bloomberg.
Pop Mart’s rare success in penetrating Western markets has resulted in one of the highest retail profit margins among Chinese companies with significant global presence.
Last year, its gross profit margin reached nearly 67%, compared to 45% for Miniso Group Holding, a homegoods and toy retailer.