SINGAPORE – Come September, fans of the wildly popular Labubu cartoon characters in Singapore will be able to buy T-shirts and sweatshirts featuring the playful elves in the latest special collection from Japanese fashion retailer Uniqlo.
The tie-up with Uniqlo will consist of 14 styles of T-shirts and sweatshirts, and will be priced between $14.90 and $39.90. Uniqlo said the collection will be in women’s and girls’ sizes, and suggested that male customers check sizes when making a purchase.
Uniqlo added that it is expecting high demand for the collection, but will not be implementing a purchasing limit for each customer.
Labubu characters – said to be elf-like creatures that live in a Nordic forest – were created in 2015 by Hong Kong-born artist Kasing Lung as part of his Scandinavia-inspired series The Monsters.
Prices for the collection range from $14.90 to $39.90.
PHOTOS: UNIQLO
Pop stars including Rihanna and Dua Lipa have been seen with Labubu dolls, which are sold by Chinese toymaker Pop Mart. The toys are highly popular collectible merchandise in Singapore and around the world.
On June 28, snack-themed Labubu dolls attracted about 160 fans at Pop Mart’s Ion Orchard store, with some customers arriving before dawn. The queue for the last Labubu release at the same store in April 2025 started forming at 2am.
Limited-edition Labubu dolls are often sold for exorbitant prices on the resale market.
A check by The Straits Times on online marketplace Carousell on June 30 found limited-edition Labubu dolls being resold for as much as $8,000.
The high demand for the dolls has also led to the growth of
counterfeit products
and smuggling of these items.
Uniqlo’s past tie-ups include clothes featuring animated characters such as Mofusand and popular anime series Demon Slayer, and collaborations with luxury designers like Jonathan Anderson, who most recently worked with Dior for its men’s summer 2026 collection.