“I think Labubu is famous here in the Philippines,” Jeremy Lee, Pop Mart Southeast Asia market director, told DAILY TRIBUNE.
In 2015, artist Kasing Lung created a fairy world in three picture books inspired by Nordic mythology and populated it with characters, good and bad. Among them was Labubu, a small monster with pointed ears and serrated teeth.
Other characters found at the pop-up store are Molly, Kubo, Hacipupu, Nyota, Lil Peach Riot, and Sanrio characters in pop cubes and the Demon Slayer Birth Flower series, to name a few.
“The one that is very specific and special to the Philippines is Hirono. There’s a huge market here,” Lee said.
He added that there are plans to bring Lang, the Chinese artist behind the character of Hiro, to the Philippines.