Move over, Labubu—there’s a new tiny obsession in town, and it bleats.
A U.S. influencer’s video has gone viral after they stumbled across a hand-knitted sheep bag charm in a small Irish souvenir shop, promptly christening it the ‘La Ba Ba.’
In the clip, which has racked up tens of thousands of views TikTok, the influencer encourages their followers to switch things up and start collecting these cozy critters instead of the usual viral toys.
Irish knitters might not have seen this one coming, but the La Ba Ba is already on its way to becoming the next must-have travel trinket.
‘The fashion police called. Labubus are out; Labaabaas are in. Sorry, I don’t make the rules,’ the user Hungry Haley wrote, with many taking to the comments to share their excitement at the cuddly accessory.
‘I’m definitely buying a lababa when I’m home in 2 weeks. I’ve been influenced,’ one Irish native wrote.
‘I NEED A LABABA!! HOW DO I GET ONE?!?!?’ a second penned.
‘Finally a trend I can get on board with,’ a third shared.
The makers of the now-famous sheep, Erin Knitwear, were quick to spot the viral moment.
The Cork-based company, run by siblings Caroline, Billy and John has been handcrafting woollen accessories for over six decades.
They promptly reached out to the influencer directly and in a follow-up video, they extended an invitation to visit their main store in Cork aka the homeland of the La Ba Ba—to see where the fluffy charms are born.
We love when a plan comes together, and the plan is supporting Irish businesses!