Pop Mart and Capitaland teamed up for a CryBaby love-themed collaboration
Love may or may not be in the air, but it’s definitely at the malls. Pop Mart Singapore and Capitaland are teaming up for a month-long Valentine’s Day-themed collab centred around Pop Mart’s Crybaby series of toys, titled ‘Love Is A Blind Box’, running until 14 March.
The biggest features of the collab are two giant 8m-tall Crybaby inflatable figures at different malls in the city area. The characters in question are Stupid Cupid and Kiss Kiss – Angel Version, from Pop Mart’s Crybaby Crying in Love series. You can find the former at Plaza Singapura from 17 February to 14 March, while Kiss Kiss can be found at CQ @ Clarke Quay from 17 February to 28 February, and at Bugis Junction from 1 to 14 March.
Complementing these two inflatables are additional photo spots at Funan and Westgate, with the character Unlock Me at the former (along with a Crybaby-themed photo machine at Funan’s Atrium), and Kiss Kiss Angel and Devil versions at the latter.
That’s five different locations taking part in the collab in total, and four active ones at any given moment (as the Clarke Quay display ends in February and the Bugis Junction one begins in March). You might want to take note of this, as Pop Mart is also running a social media contest featuring these displays.
All you need to do is take a photo at any one display (including the Funan and Westgate ones), follow @CapitaLandMallsSG and @popmartsg on Instagram, tag them and include #LoveIsaBlindBox and #loveintheair in the caption. Submit it before 11:59PM on 14 March, and 5 winners will be chosen to win an exclusive Pop Mart Hamper worth over S$200.
Of course, it wouldn’t be complete without some in-store deals. Exclusive Crybaby products can be found at the Bugis Junction, Funan, Lot One, Plaza Singapura and Westgate stores, and those spending over S$88 in-store will receive a random Crybaby’s Tear Series gift. Being a CapitaLand collab, you’ll also receive some goodies related to the real estate giant, through earning STAR points (or STAR$) that can be used to offset purchases in CapitaLand malls.
The rewards include 1,000 STAR points with a minimum of S$50 spend, and 5x bonus STAR points with a minimum S$200 spend. The top 3 accumulative spenders across the participating malls will earn 500,000 STAR points and a Pop Mart Hamper worth over S$150.