STORY: :: Labubu fans hoping to get ahead of the trend are eyeing another Pop Mart collectible: the Crybaby
:: New York, New York
:: Yennhi Ntuyen, Shopper from Germany
“As I was already slow for Labubu, I thought maybe I’d catch the next trend earlier.” //
“Look at them. The tears are so big, so cute, right, and it looks unordinary, right?”
“Every box looks obviously the same, but you don’t know what is inside.” //
“So, I got the bee already, but I wish for the frog.”
:: Pop Mart says Crybaby revenue rose nearly 249% year-over-year, joining top performers like Labubu
:: Emily Brough, Pop Mart, Head of IP Licensing, Americas
“The subtitle for Crybaby is ‘It’s okay to cry sometimes.’ And that just seems like something that’s very relevant for this moment and clearly something that people are resonating with. // There’s these universal themes and stories to all the different IP. And once people start to learn more about that, their loyalty kind of aligns with whatever storyline that they’re feeling attracted to or that they’re excited about.”
Emily Brough, Pop Mart’s Head of IP Licensing for the Americas said Crybaby is within their top five IP globally.
Shopper Yennhi Ntuyen, visiting from Germany, said she sees the figure as the next big trend. “As I was already slow for Labubu, I thought maybe I’d catch the next trend earlier,” she said.
Brough said Crybaby’s appeal lies in its message. “The subtitle for Crybaby is ‘it’s okay to cry sometimes.’ That just seems like something that’s very relevant for this moment and clearly something that people are resonating with.”
In its latest half-year results, Pop Mart said Crybaby revenue rose nearly 249% year-over-year to 1.22 billion Yuan, joining top performers like The Monsters (Labubu), Molly and Skull Panda.