The Labubu doll, with its big eyes and scary smile, is taking over India and the world. Once just a toy, it is now a fashion statement, a collector’s item, and an inspiration for jewellery, cakes, and even giant flower displays. From Ahmedabad to Surat and Rajkot, people are spending thousands to lakhs of rupees on Labubu-themed products. The craze has also pushed prices of rare dolls into the lakhs on international sites.
Unique look and blind box thrill
Labubu stands out with its large eyes, demonic teeth, and mischievous grin. It is mainly sold in “blind boxes”, where buyers don’t know which version they will get until opening the box. This mystery adds excitement for collectors. Its popularity has been boosted by celebrities and social media posts.
Gold jewellery craze in Ahmedabad
In Ahmedabad, jewellers are making Labubu pendants in gold. Anand Prajapati, manager of a jewellery shop, said they have sold four to five pieces in just two months and received over 100 enquiries. The pendants weigh 11 to 11.50 grams and cost between Rs 1.05 lakh and Rs 1.10 lakh. Available in pink, baby pink, and green, they are popular as Raksha Bandhan gifts.
Imitation jewellery in Surat
Bhargav Parmar of Satyam Art Jewellery, Surat, said Labubu designs are now used in copper, brass, and other imitation jewellery. These are cheaper and suitable for daily wear. Demand is high in metro cities like Mumbai, Delhi, Chennai, and Hyderabad, but still low in Gujarat. He expects it to grow in the state.
Celebrity boost to sales
Shailesh Shukla, owner of Sam’s Toy Shop in Ahmedabad, said the trend is strong because film stars and celebrities are promoting it online. While children buy it, it is especially popular among young women. His shop has sold over 10,000 dolls in three months.
Prices and variants
Another Ahmedabad shop owner, Shail Gami, sells Labubu dolls in two variants – a regular version for Rs 550 and a movable version for Rs 670. There is also a Labubu kitchen set. While people are excited, some hesitate after hearing the price.
Giant rose Labubu in Surat
Surat artist Shivangi Agarwal created a six-foot-tall Labubu using 1,500 roses. It took four days and six people to make. She is known for unique flower creations and wanted Surat to have the largest viral doll in India.
Labubu cake
Surat cake artist Tanvi Mathur Sharma made an 850-gram Labubu cake measuring 7.5 by 4 inches. It cost Rs 3,000 and took a full day to complete. She wanted Surat to join the global Labubu trend.
Labubu products in Rajkot
In Rajkot, Hasnen Johar’s shop sells Labubu child belts, pillows, lunch boxes, compass boxes, water bottles, teddy bears, and accessories. Prices for soft toys have dropped from Rs 1,800 to Rs 550–600. Girls especially like to attach small dolls to their purses.
Vadodara’s Labubu trend
Vadodara gift shop owner Umesh Udhwani said Labubu has been in demand for a month. New items such as mugs and kitchenware are joining the soft toy range. T-shirts with Labubu prints are expected soon.
Labubu rakhis for rakshabandhan
In Rajkot, over 50 Labubu-themed rakhis are sold daily, priced between Rs 90 and Rs 1,250. Bhumi Rajput bought one for Rs 90 for her brother, saying children love the theme.
Refusal to sell Labubu rakhi
A rakhi stall owner in Ahmedabad refused to sell his Labubu rakhi, saying the doll brought him bad luck and financial loss. He believes people should avoid the trend.
From toy to high-value collector’s item
Labubu is now more than a toy. It is a style statement and collector’s item. On eBay, a grey and ash limited-edition Labubu was sold for $10,500 (Rs 9.15 lakh), the highest recorded price.
Pop mart and Vans collaboration
The doll’s creator, Hong Kong artist Kasing Lung, first introduced Labubu in The Monsters series. Chinese toy maker Pop Mart turned it into a doll, later collaborating with shoe brand Vans for a limited edition. When Blackpink’s Lisa was seen with one, global demand and prices soared.