JAKARTA – The Labu doll from Pop Mart is now one of the most popular collectible toys in the world. Fan enthusiasm was so high, until the latest series Mini Labubu immediately sold out in just minutes after its release.
According to a Global Times report, the latest series of Labubu Mini, which was launched online at the end of August 2024, sold out at JD.com, Taobao, and various other platforms in just 60 seconds. In the first five minutes, more than 300 thousand units were sold through Pop Mart’s official shop in Taobao.
Previously, Pop Mart had announced this release via social media last August. Mini Labubu products are present in two sets, each containing 14 regular figures (named according to the letter AZ) plus one secret figure.
Reporting from the page of The Economic Times, every box of mystery (blind box) sells for 79 yuan or around Rp. 181 thousand. The concept of blind box makes buyers not know the contents of the box until it opens, and sometimes lucky to get rare figures.
High demand creates limited stock, so some fans choose to buy a mock version known as Lafufu. This fake toy is so similar to the original Labubu, that it often outwits experienced collectors.
Pop Mart as Beijing’s official brand has been trying to suppress the circulation of counterfeit products, one of which is with a bar code verification system and a QR code on packaging.
How To Distinguish Original And Fake Labubu
The easiest way to recognize the original Labubu is to check the packaging. The original labu has a three-dimensional hologram sticker with a clear POP MART’. This sticker is also equipped with a QR code which when scanned will be directly connected to the official Pop Mart verification site.
On the other hand, fake Labubu usually has a flat, opaque, or low-quality hologram. QR codes on mock boxes often run away, are not aligned, or instead direct to fake sites that are made to resemble the original.
In order not to be deceived in buying Lafufu, fans can follow the following steps:
– Buy directly from the official Pop Mart store, both online and offline.
– Use Pop Mart’s official store on big platforms like Amazon.
– Check Pop Mart verified TikTok accounts for the purchase of real products.
Who Is The real Labubu?
Labubu is a small monster-shaped doll with a big head, sharp teeth, and prominent eyes. This character was created about 10 years ago by an artist from Hong Kong, Kasing Lung. Now, Labubu is present in various forms, ranging from dolls to colorful key hangers that are popular among young collectors.
Labubu’s popularity has pushed Pop Mart’s sales to jump dramatically. Since the company took the floor on the Hong Kong stock exchange in 2020, its founder Wang Ning has been on the list of the top 10 Chinese billionaires with a wealth of up to 22 billion US dollars or Rp361 trillion, according to a Business Insider report.
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