In the fashion landscape of 2025, the buzzword is “personalization,” and leading this trend are the Labubu figures. But what are they? Small, colorful, and unmistakably quirky, these characters have become the must-have accessories to pair with backpacks, bags, and even clothing, adding a touch of irony and fantasy to contemporary street style.
Born from the mind of artist Kasing Lung, originally from Hong Kong, Labubu figures are part of the magical universe of The Monsters, a world populated by fantastic creatures that blend Eastern folklore and Western fairy tale atmospheres. With their pointy ears, sly smile, and protruding teeth, Labubu figures perfectly embody the “cute and grotesque” aesthetic that has captivated millions of fans in recent years, also fueled by the boom of designer toys.
What catapulted Labubu into the pantheon of global trends was the collaboration with POP MART, the giant of blind boxes, which has been offering limited series of these collectible figures since 2015. The allure of the “surprise box” has sparked a real hunt for rare pieces, with unboxing videos garnering millions of views on social media, making each new release an unmissable event.
But the real breakthrough came thanks to pop culture: Lisa from Blackpink, a global K-pop icon, showed her love for Labubu by spontaneously sharing snapshots with these colorful plushies. A natural, unsponsored endorsement that significantly amplified their popularity, especially among young Asian and European fans.
Today, Labubu figures are no longer just collectible items. They are symbols of a way of experiencing fashion that evokes play and childhood nostalgia. From dangling charms on designer bags to large versions to hug, each variant tells something about those who choose them. A style statement that, behind a sharp smile and mischievous look, celebrates the freedom to express oneself without taking things too seriously.
If you happen to encounter one of these little monsters while walking down the street, know that it’s no coincidence: Labubu is officially the good luck charm of 2025, a small urban adventure companion that combines design, pop culture, and lots of fun.
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