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Pop Mart has issued a warning against unauthorized use of its Labubu character in Singapore, following unapproved businesses using its likeness for promotion. Companies must seek proper authorization to avoid IP infringement risks, including legal consequences and reputational harm.
United Kingdom
Intellectual Property
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Pop Mart, the company behind the much-loved Labubu character,
has issued a warning regarding the unauthorised use of its
intellectual property (IP) in Singapore.
Labubu, a popular figure in the world of art toys, was created
by renowned artist Kasing Lung. Its popularity soared to new
heights this year when Lisa (a member of the South Korean girl
group Blackpink) shared an Instagram story featuring herself
holding a giant Labubu plush toy, along with another showing a
Labubu charm.
Recently, several businesses in Singapore have allegedly used
Labubu’s images and likeness, as well as offering Labubu
figurines as promotional items, without Pop Mart’s approval.
The company has issued a statement that it currently does not have
any authorised partners in Singapore. As such, use of the Labubu
character by these businesses is unauthorised and could potentially
infringe upon Pop Mart’s IP rights. In response, Pop Mart has
reaffirmed its commitment in taking legal action against the
relevant parties to safeguard its brand, protect the interests of
its artists, and support its fan community.
For businesses planning to use Labubu or other Pop Mart
characters in their marketing efforts, it is crucial to seek proper
authorisation, permission, or licensing from Pop Mart being the IP
rights owner. This not only ensures compliance with the law but
also paves the way for genuine and trustworthy collaborations with
the IP rights owner.
The unauthorised use of another party’s IP, including
trademarks, copyright, or even unregistered rights protected under
the common law actions of passing off, can expose businesses to
significant risks. Infringement can lead to severe legal
consequences, including both criminal and civil actions. Businesses
found guilty may face hefty fines, claims for damages, and
potential reputational harm.
By respecting IP rights, businesses can avoid these risks and
build a foundation for meaningful collaborations that benefit all
parties involved.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.